At Pawline, our values guide every decision we make, every partnership we establish, and every product we create. They reflect who we are and how we do business, shaping our ethics and our commitment to our partners, investors, employees, and society.
As a global company producing and exporting premium bentonite cat litter, we are committed to delivering excellence at every stage of our operations, from responsible resource management to continuous product innovation.
We continually expand our understanding of feline needs, behavior, and wellbeing. This scientific and insights-driven approach enables us to create cleaner, healthier, and more comfortable living environments for cats and their families.
By collaborating with pet care specialists, veterinarians, industry experts, and global partners, we stay ahead of technological advancements and market expectations. Our dedication to knowledge strengthens our formulations, enhances product performance, and delivers real value to pets and pet owners worldwide.
We invest in modern technologies, continuous R&D, and data-driven improvements to stay one step ahead in cat litter production. Our solutions are designed to meet evolving market needs, enhance user experience, and support the growth of our global partners.
We are driven by a deep commitment to improving the comfort and health of cats everywhere. From sourcing to packaging, our team’s dedication ensures that every Pawline product provides safe, clean, and enjoyable living spaces for cats and their families.
In everything we do, we place cats and the unique bond they share with people at the center of our purpose.
We are committed to creating cleaner homes, healthier living environments, and a more sustainable world by adapting responsible manufacturing practices.
Through a deep dedication to wellbeing, we support the happiness and comfort of both cats and the families who care for them.
We operate with ethics, transparency, and environmental responsibility at every stage. We assure only what we can deliver, accept agreements as binding, and respect and observe the law in all our business transactions.
Our sustainability-driven production ensures consistent quality, safety, and efficiency while minimizing our ecological footprint and contributing to a cleaner future for generations to come.
We respect cats for the extraordinary animals they are. Understanding their natural behaviours and needs guides every decision we make and every product we create.
We respect the people and partners who shape our journey. We build relationships rooted in fairness, trust, and shared success, supporting long‑term growth through transparency and collaboration.
We respect the environment by using resources responsibly, applying responsible mining practices, and committing to sustainable production to protect natural ecosystems.
All our actions begin with a simple purpose: to create cleaner, safer, happier lives for cats and the people who love them.
We turn Turkey’s natural bentonite resources into high-performance cat litter that keeps homes fresh, cats comfortable, and the planet protected.
Our mission statement “We #PawlineForCats” reflects our promise to care with purpose.
It guides how we mine, how we produce, and how we deliver value to pet parents and partners around the world.
We stay true to our core principles:
Respect for cats and their natural needs
Responsible and eco-conscious production
Long-lasting trust with our partners
Consistent quality and innovation
For more than a decade, these values have shaped the way we work, helping us grow globally while staying loyal to what matters most: cats, people, and the planet.
Bahçe City’s, Tahtakale, Fırat Cd. No:B/41, 34325 Avcılar/İstanbul – TÜRKİYE
T: +90 554 950 7535
E: sales@pawlinebentonite.com
© 2025 Pawline Bentonite. All rights reserved.
